INFO

I’m a Senior Product (UX/UI) Designer who turns user pain points into intuitive, engaging digital experiences. I’m passionate about creating work that’s easy to use, meaningful, and visually considered.

With a Master of Design specialising in UX/UI, I work across the full design process: from user research and stakeholder workshops through to high-fidelity prototyping and developer handoff.

I’ve worked across design, SaaS, and technology companies, most recently at Poppins Agency, a London-based creative studio specialising in strategy-led digital experiences for high-end and luxury clients. There, I designed and delivered responsive websites, dashboards, and mobile applications. Previously, I was a UX/UI Designer at Spark, working across B2B, government, and cloud products.

My earlier background in marketing and advertising means I bring a commercial lens to every brief: understanding audiences, positioning, and what it takes to move a business forward. I care about craft, clarity, and keeping the user at the centre; without losing sight of real business goals.