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2021 - 2022

Transforming Learning: Adeption's User-Centric LMS & App Redesign

ADEPTION

The Context:

In a rapidly evolving business landscape, leadership development is essential to ensure that organisations have the skills and knowledge needed to thrive. Current leadership development programmes are often fragmented and lack personalised, engaging content, leading to a lack of motivation and poor learning outcomes and effectiveness. This is where Adeption comes in.

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The Challenge: 

The existing leadership development platforms and apps do not offer a comprehensive, user-friendly solution for individuals and organisations. Users struggle to find relevant, high-quality content, track their progress, and connect with a community of learners.

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The Team:

  • Product Owner

  • UX/UI Designer (myself)

  • Front-end Developers

  • Back-end Developers

  • Quality Assurance Testers

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The Solution: 

Design a platform and app that are user-friendly, engaging, and effective in facilitating personalised learning and development. The key to successfully addressing the challenge of LMS redesign is a continuous commitment to user-centric design, data-driven decision-making, and a flexible, iterative approach to development. By actively involving users and keeping their needs at the forefront, Adeption can evolve to meet the ever-changing demands of modern education and professional development.

User Story

As a learner on Adeption's Learning Management Platform, I want a highly personalised and intuitive learning experience, So I can achieve my learning goals efficiently and effectively.

Project goals

Enhanced Personalisation: Create a highly personalised learning experience, where users receive course recommendations and content tailored to their preferences, goals, and progress.

Intuitive User Experience: Simplify the platform's navigation and user interface, making it more intuitive and user-friendly therefore reducing complexity.

Community Building: Provide opportunities for users to interact, collaborate, and learn from peers and coaches.

A Manual Heavy, Highly Unsatisfying Process

From the stakeholder interview and usability test alone, it was clear that the current process of purchasing insurance form Turners was manual heavy. Overall the experience of purchasing insurance online was rated at an average of 2/10, with users taking more than 1 minute to even find the insurance page while also failing to complete the task of getting a quote online.

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Diving deeper into the pain points of customers, the existing user journey and user flow of the insurance purchasing process allowed us to identify the key stages in the process where drop off was likely and negative emotions were rife. The proposed user flow was developed and refined as we progressed through the design process but was helpful to place beside the existing user flow in order to see the focus of our improvements.

We restructured the platform's information architecture to make it more intuitive and organised.

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Platform Information Architecture:

  • Streamlined navigation menus with well-defined categories for courses, progress tracking, and user management.

  • Improved content organisation and categorisation for a logical user journey.

  • Developed personalised dashboards for individual learners, displaying progress and course recommendations.

  • Integrated advanced analytics and reporting features for organisational administrators.
     

Mobile App Information Architecture:

  • Designed a simplified, mobile-first navigation structure.

  • Prioritised core features and content for mobile users.

  • Ensured consistency in terminology and navigation between the web platform and mobile app.

Information Architecture

IDEATE

Design Ideation:

  • Brainstormed ideas to improve user onboarding, real-time coaching, recommendation algorithms, and progress tracking.

  • Considered innovative features like AI-driven personalisation, interactive dashboards, and a community hub.
     

Wireframing and Prototyping:

  • Created low-fidelity wireframes to visualize the new dashboard layout, emphasising a personalised learning journey.

  • Prototyped key features, including real-time coaching chat, course structure, events, reporting, recommendation features, and progress tracking visuals.

From ideas to prototypes

The UI design phase focused on creating a consistent and visually appealing brand identity for both the LMS platform and the mobile app.
 

Key UI Elements:

  • Selected a modern, user-centric colour scheme.

  • Designed custom icons and graphics to enhance engagement.

  • Ensured consistency in typography, spacing, and interactive elements.

Visual design

  • Conducted usability testing with current Adeption users and gathered feedback on the new design.

  • Iterated on feedback, making adjustments to UI elements, feature placement, and functionality.

  • Launched a beta version for broader user testing.

Validating the designs

TESTING

Methodology

The user testing process involved recruiting participants representing a diverse range of Adeption's user base, including individual learners and organisational administrators. The research was conducted in controlled environments and focused on tasks that simulate real user scenarios.

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  1. Task-Based Testing: Participants were given specific tasks to complete within the LMS platform and mobile app. These tasks included enrolling in a course, setting learning goals, accessing recommended content, and interacting with coaching features.
     

  2. Think-Aloud Protocol: Users were encouraged to verbalise their thought processes as they navigated through the platform and app. This provided insights into their decision-making and any issues they encountered.
     

  3. Survey and Questionnaires: After the testing sessions, participants were asked to complete surveys and questionnaires to gather quantitative data regarding their satisfaction and preferences.

  • Users found the new interface more intuitive and engaging.

  • Real-time coaching chat received positive feedback and increased engagement.

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User feedback played a crucial role in refining the LMS platform and mobile app:

  • Based on user interactions, the placement of certain features was adjusted to align with user preferences.

  • The recommendation algorithm was fine-tuned to enhance the quality of course suggestions.

  • User dashboard layouts were simplified and clarified based on user comments.

Key findings

We worked closely with the development team to implement the new UX/UI and features. Regular feedback sessions and adjustments were made during this phase to ensure the design was correctly translated into a functional platform.

 

The final LMS platform and mobile app addresses the challenges in leadership development through:

  1. Personalised Learning Paths: An AI-driven system suggests tailored content based on users' goals and skills.

  2. Engaging Content: The platform offers diverse content types to keep users engaged.

  3. Community and Mentorship: Users can connect with peers through the community page, and with coaches through the coach dashboard.

  4. User-Friendly Interface: The platform and app feature an intuitive design for easy navigation.

Elevating Adeption's

Learning Offering

SOLUTION

 Increased User Engagement:

  • The implementation of personalised learning paths and engaging content resulted in a significant boost in user engagement. Users spent more time on the platform, completed more courses, and interacted actively within the community. Higher engagement translated to better learning outcomes.


​Enhanced User Satisfaction:

  • Users reported a notable increase in their overall satisfaction with the platform. The ability to find relevant content quickly, coupled with engaging learning experiences, contributed to their positive feedback. Satisfied users were more likely to continue using the platform and recommend it to others.


​Improved Leadership Skills:

  • Users reported tangible improvements in their leadership skills. They felt more confident in their abilities and better prepared for career advancement opportunities. This was measured through self-assessment and feedback from supervisors, demonstrating the practical impact of the platform.
     

Future steps include scaling the platform, expanding the course catalog, and creating partnerships with leadership experts and organisations to further enrich the content and mentorship offerings.

Key outcomes

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The research phase focused on understanding the target users, their needs, and their pain points. This phase involved:

  • Conducting user interviews and surveys with existing users of the platform to gather insights on the current features.

  • Analysing the existing platform's strengths and weaknesses.

  • Studying competitor LMS platforms.

  • Creating user personas to guide design decisions.

UX Research

DISCOVER AND DEFINE

  • Existing Platform Complexity: Users found Adeption's existing platform to be complex and overwhelming. The user interface was perceived as cluttered, making it difficult for users to find and engage with the content effectively.
     

  • Desire for Personalisation: Individual learners expressed a strong desire for a more personalised learning experience. They sought tailored content recommendations and learning paths that align with their unique interests, goals, and progress.
     

  • Organisational Needs: Organisations using Adeption emphasised the importance of robust analytics and reporting tools. They required clear insights into their users' learning progress and performance to make data-driven decisions.
     

  • Intuitive User Interface: Users preferred a more intuitive and visually engaging interface. They valued a user-friendly design that simplifies navigation, reduces cognitive load, and provides clear, concise pathways to content and features.
     

  • Engagement is higher when content includes various formats, such as video, interactive quizzes, and real-world case studies.
     

  • A supportive community and mentorship opportunities are highly valued.

Key Findings

INSIGHTS

The key users of the Leadership Development LMS platform and app are as follows:

 

Aspiring Leaders:

These individuals are typically mid-level managers or professionals looking to advance into leadership positions. They seek to develop their leadership skills and prepare for career progression.

​Current Leaders:

Current leaders, often in mid to upper-level management roles, are interested in further developing their leadership capabilities to excel in their current positions and potentially move into higher leadership roles.
 

HR Professionals and Organisational Leaders:

Human resources professionals, as well as organisational leaders, are responsible for employee development within their organisations. They seek effective leadership development solutions to offer to their employees, enhancing leadership skills within the workforce.

Key Users

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